移动环境下网络舆情信息传播模式及实证研究——以埃博拉话题为例

Empirical Research on Modeling of Online Public Opinion Propagation in a Mobile Environment:An Example Focusing on the Topic of "Ebola"

随着移动互联网和智能手机的广泛应用，移动环境下的网络舆情信息传播成为国内外学者关注的热点研究领域。本文基于复杂网络理论构建移动环境下网络舆情信息传播模式，以手机新浪网、凤凰网、环球网为数据源，使用舆情分析工具对11006条埃博拉新闻话题数据进行实证研究。实证研究结果验证了本文所提出的基于复杂网络理论的移动环境下网络舆情信息传播模式具备小世界网络和无标度网络特征的结论。本文为移动环境下网络舆情信息传播理论的研究提供了新的研究视角和理论研究基础，对推动网络舆情信息传播问题的研究具有重要意义。

With rising popularity of mobile Internet and smart phones, the increasing number of scholars both at home and abroad has focused on online public opinion propagation in mobile environment this hot research field. Based on complex network theory, this paper aims to build an online public opinion propagation model in mobile environment and does an empirical study by using online public opinion analysis tool to analyze 11006 pieces of news about Ebola from 3g. sina. com. cn, i. ifeng, corn and wap. huanqiu, com. Results of empirical research have verified that, on the basis of complex network theory, onlline public opinion propagation model in mobile environment which presented in this paper, possesses characteristics of s：mall-world networks and scale-free networks. This paper has provided new perspectives and theoretical basis for online public opinion propagation in mobile environment and a strong value for further study should be also concerned.