互联网+农业旅游转型升级路径研究

A Study on the Transformation and Upgrade of Internet Plus Agricultural Tourism

新一轮科技革命引发全球产业发展的方式变革,互联网与传统产业加速融合,"互联网+"已经成为产业发展新常态,同时"互联网+"也是个未完成的公式,"+"后面的想象空间无比巨大。本文尝试结合国家旅游局提出的"智慧旅游",在"+"后面添上农业旅游,通过研究"互联网+"对农业旅游发展的影响,分析"互联网+"时代农业旅游转型升级的必要性,进而从互联网的角度提出转型升级的对策,旨在新常态下为农业与旅游融合发展献计出力,为社会主义新农村建设做出贡献。

With the change of global industrial development caused by a new round of technology revolution, the internet is merging into the traditional industry at a faster speed than ever and the Internet plus has been the new normal for industrial development. At the same time, the Internet plus is still an unfinished formula, leaving great space to imagine the deeper meaning of the word ＂plus＂. As China national tourism administration puts forward the intelligent tourism, this paper attempts to put the agricultural tourism after the ＂plus＂. By studying the influence of Internet plus on agricultural tourism and analyzing the necessity of transformation and upgrade for agricultural tourism, this paper is hoped to put up some strategies for this kind of transformation and upgrade from the point of Internet and also to contribute to the development of combining agriculture and tourism as well as the construction of socialism new rural areas.