基于文化创意的无锡旅游业优化升级研究

Optimization and Upgrading of Wuxi Tourism Industry: A Cultural and Creative Perspective

从经济发展趋势、市场需求演变以及产业竞争三个维度来看,旅游业的优化升级是实现产业可持续发展的必然方向。通过将文化创意融入旅游产业各环节,可以提高产业链创造价值的能力,实现旅游业由资源驱动向创意驱动的发展转型,带动旅游产业的整体升级。政府需要设置专门机构、营造城市环境以及加快人才培养来支撑基于文化创意的旅游业升级发展。

With the three dimensions taken into consideration-the trend of economic development, the change of market demand and the industrial competition, it is inevitable to optimize and upgrade the tourism industry to achieve its sustainable development. This paper holds the view that the integration of culture and creativity with the links of tourism sector can improve the ability of the industry chains to create value and realize its transformation from resources-driven development to creativity-driven development, which can spur the overall upgrading of the industry. To support the upgrading of tourism industry and its culture-and-creativity-driven development, the government needs to set up specialized agencies, create favorable urban environments and train professionals to be engaged in the industry.