闽台会展业对接机制研究

Developing a Docking Mechanism of Exhibition Industry between Fujian and Taiwan

目前福建已具备相对完备的会展展馆,但是缺乏有规模和实力的专业会展公司和高素质的会展专门人才;中国台湾会展业起步早,具有较丰富的办展经验,产业发展已相对成熟,两岸会展业合作空间很大。目前福建会展业的市场化程度低、对接机构缺乏、公共服务体系落后等问题制约了两岸会展业的对接,为了实现两岸会展业的合作共赢,福建应该建立会展业的市场化运作机制、对接的管理机制、基础设施的投入保障机制和会展业人才的联合培养机制。

Although Fujian Province has good exhibition facilities,it lacks strong professional exhibition companies and highly-qualified MICE professionals.Taiwan＇s MICE industry started early and with a wealth of experience in organizing exhibitions,it has become a mature industry.Therefore,there is great potential in cross-strait cooperation in the exhibition industry.At present,mainly due to the low degree of marketization and poor public service system,this cooperation in the exhibition industry is hampered.In order to form a win-win cooperation in the cross-strait exhibition industry,Fujian should make efforts in establishing a market-oriented operation mechanism as well as a good docking mechanism which includes management,infrastructure investment and personnel training.