“互联网+”背景下农民合作社营销模式研究

Researches on the Farmer Cooperatives Marketing Model under the Background of "Internet Plus"

合作社营销在当前农民合作社发展中发挥着重要的作用。"互联网+"是一个全新时代,农民合作社要抓住这一发展契机,积极探索"互联网+"的营销发展模式。本文基于近期一些农民合作社在"互联网+"背景下的营销实践,分析了农民合作社构建"互联网+"营销模式的必要性和可行性,汇总分析了农民合作社的"互联网+"营销模式,并提出了相关的对策、建议。

Cooperatives marketing plays an important role in the development of farmer cooperatives. ＂ Internet Plus＂ is a new era,in which farmer cooperatives should seize the development opportunity,and explore the marketing development model of ＂ Internet Plus ＂ actively. Based on the marketing practice of some farmer cooperatives recently under the background of ＂ Internet Plus＂,this paper analyzes the necessity and feasibility of building farmer cooperatives marketing model of ＂ Internet Plus ＂,then summarizes several kinds of farmer cooperatives marketing models of ＂ Internet Plus ＂. At last it puts forward some relevant countermeasures and suggestions.