河北省传统媒体和新媒体融合路径研究

Integration Path of Traditional Media and New Media in Hebei Province

随着社会的发展和科学技术的进步,在传统媒体的基础上出现了新媒体。新媒体的出现既给传统媒体带来了机遇,也带来更大的挑战。二者之间有一定的冲突也有互补性。本文通过对传统媒体和新媒体的特点进行分析,结合河北省近几年媒体发展现状,探讨了河北省传统媒体和新媒体如何在竞争中发展,在和谐中共生的有效路径。

With the development of society and the progress of science and technology,new media has appeared on the basis of traditional media. The emergence of new media has brought opportunities and challenges to the traditional media,which is conflict but complementary. This paper analyzed the characteristics of traditional media and new media,and investigated the effective path to achieve mutual development and harmonious coexistence between the traditional media and new media.