公共事件舆论引导模式的构建——以媒体议程设置理论为视角

The construction of public opinion guidance mode based on media agenda setting theory

议程设置是媒体引导舆论的重要环节,媒体的舆论引导功能正是借助于议程设置来发挥作用的。基于媒体议程设置理论的重大突发公共事件舆论引导模式是依据事件发生的五个不同时期来构建的,不同时期新闻媒体的议程设置是有所区别的。只有在不同时期科学地进行议程设置,才能保证舆论导向的正确性,才能保证社会安宁稳定。

the agenda setting is an important part of the media guide public opinion. The function of pub- lic opinion guidance is the function of the agenda setting. Major public emergencies public opinion based on the media agenda setting theory guided mode is based on five different periods of the event to construct, the different period of the news media agenda setting is different. Only in the different periods of scientific setting, to ensure the right of public Opinion oriented, to ensure social stability and stability.