摘要
以互联网为代表的新媒体迅猛发展,使得大众接受资讯的方式有了颠覆性的改变,给传统期刊带来了巨大的影响。相较于传统期刊,新媒体具有传播范围广、传播速度快、信息量大、获取便利、互动性强等明显优势,传统期刊受到了越来越大的冲击,生存和发展陷入了困境。在新媒体的持续冲击下,如何在保持自身特色的前期下,制定符合自身发展的策略,突出重围,成功转型是传统期刊必须解决的问题。
With the rapid development of new media represented by the Intemet, the way of receiving information has been changed, which has brought a huge impact to traditional periodical. Compared to traditional periodical, the new media has a wide range of communication, fast commnication speed, large amount of information, convenient access, in- teraction and other advantages. Therefore, it hinders the survival and development of traditional periodical. In the contin- uous impact of new media, traditional periodical should maintain its own characteristics, set suitable development strategy, and make a successful transformation.
出处
《福建商业高等专科学校学报》
2015年第6期86-89,共4页
Journal of Fujian Commercial College
关键词
新媒体时代
传统期刊
发展策略
new media era
traditional periodical
development strategy
