基于前景理论的报童问题:考虑回购和缺货惩罚

Prospect theory for newsvendor problems: Considering buyback and stockout penalty

在前景理论的框架下,通过引入回购和缺货惩罚因素研究了3种情形下报童最优订货量问题;通过证明给出了特定参数条件下前景理论报童最优订货量与经典报童最优订货量的明确关系,进一步给出了前景理论最优订货量与回购价格及缺货惩罚价格的函数变化关系.最后,通过数值分析说明了研究结论.

In the framework of prospect theory,the newsvendor problems are investigated by considering bothbuyback and stockout penalty in three situations respectively. We analyze the relationship of the optimal order quantities between prospect theory and classic newsvendor based on some parameter conditions,and then give the monotonicity of the optimal order quantitieswithbuyback price and stockout penalty. Finally,the numerical results are carried out to support our conclusions.