基于方差分析的批发分销商销售状况研究

Research on Wholesale Distributor's Sales Situation Based on the Analysis of Variance

针对批发分销商销售状况,首先分析6大类商品销售额基本分布状况,采用变异系数法研究了各类商品销售额之间的关系;运用单因素、多因素方差分析法分别找出各类商品销售额的主要影响因素及销售途径和销售区域的交互作用对6大类商品销售额的影响;采用成对数据检验法找出了影响销售途径和销售区域的主要商品类别;最后从风险与收益的关系出发,构建决策树,为批发销售商提供经营策略.

Aiming at the wholesale distributor sales situation,we analyze the sales data distribution of six major categories of merchandise.Using variation coefficient method,we studied the relationship between various types of commodity sales;Using single factor analysis method and Multi factor analysis method,we analyze the effect of different sales areas and sales channels as well as their interaction to the six major categories of merchandise.Then,we use Method of t-test for paired data to find out the main commodities that affected sales areas and sales channels respectively.Finally from the point of the relationship between risk and return,we construct the decision tree to provide business strategy for the wholesale distributor.