批发分销商经营状况的多元统计分析

The Study of Wholesale Distributors' Operating Conditions Based on the Multivariate Statistical Analysis Method

根据商品销售额的描述性统计量对批发分销商的经营状况进行简要分析;SPSS辅助建立方差分析模型和Kruskal Wallis检验模型,分析出影响6大类商品销售额的主要因素;最后通过Matlab7.0建立主成分分析模型和模糊综合评价模型得出不同销售途径和区域的主要销售商品类别,并结合上述结论,为该批发分销商提供经营销售策略.

First of all,according to the descriptive statistics of sales of commodities,we analyzed the state of operation for wholesale distributors briefly;Then,we established variance analysis model and Kruskal Wallis test model with SPSS,analyzing the main factors influencing the six goods sales.Finally through Matlab7.0,we set up principal component analysis model and fuzzy comprehensive evaluation model and found the main sales commodity categories in different ways and different areas.Combining with the conclusion above,we provided the operating sales strategies for the wholesale distributors.