基于新媒体的时政新闻信息传播策略研究

Analysis of Political Information Communication Strategy Based on New Media

基于移动媒体已成为信息传播和舆论引导又一大平台的背景,清晰"时政新闻信息"概念,对"澎湃新闻"APP时政新闻信息传播进行实例分析,从时政新闻信息的传播姿态、传播方式和分享服务等方面,分析时政新闻信息在新媒体环境下的传播策略,为切实提高时政新闻信息传播公信力和传播效果、提高民众政治素养提供借鉴。

The Mobile new media has become a new platform of the information and opinion. As a representative of the new media,＂the paper＂ identified a traditional positioning of the political information communication,and integrated the politics information contents of traditional media,the Internet age and the audience feature in the new media by the＂Internet Thinking＂. Its wide range of divergent attempts to provide a reference for political information effectively improve the credibility and effect,raising public political literacy.