摘要
微平台是指微博和微信两种网络社交平台。文章从微博与微信的传播特征出发,总结出微博与微信在高校图书馆应用中的优势和不足,并结合实际工作,对高校图书馆微平台服务现状进行个案分析,指出其存在的问题,最后提出高校图书馆微平台的运营策略。
The micro-platforms involved in the article are two sorts of social network platforms that microblog and wechat. The article sumed up advantages and deficiencies between microblog and wechat by propagation characteristics,and made the case analysis on the current situation of university library microplatforms,then found problems. Finally,the paper put forward operation strategy of university library microplatforms.
出处
《现代情报》
CSSCI
北大核心
2015年第12期148-151,共4页
Journal of Modern Information
关键词
高校图书馆
微平台
微博
微信
运营策略
university library
microplatforms
wechat
microblog
operation strategy
