高密联通公司转型O2O销售模式的研究

Study on the Transformation of China Unicom O2O Sales Model of Gaomi

在新的经济发展形势下,结构调整与产业升级已经成为企业发展的必然趋势,如何利用移动商务这种新的商务模式创新机制,提升企业发展的活力与能量,获取在新经济环境下新的成长动力显得越来越重要。而随着互联网上本地化电子商务的发展,信息和实物之间、线上和线下之间的联系变得愈加紧密,O2O(Online To Offline)被看好会成为电子商务网站的下一个掘金点。作者认为完全可以通过O2O这个难得的机遇对高密联通公司的销售模式进行转型,在未来的高密通行行业竞争中取得领先地位。

Under the new economic development situation, the structural adjustment and industrial upgrading have become the inevitable trend of enterprise development, and how to use the new business model innovation mechanism, enhance the vitality and energy of enterprise development, and obtain the new growth momentum in the new economic environment is becoming more and more important. And with the development of e-commerce on the Internet, the link between information and physical, online and offline become increasingly close, O2O （To Offline Online） is expected to become the next Nuggets point of e-commerce sites. The author thinks can through O2O this rare opportunity to the Gaomi Unicom＇s sales model transformation, in future Gaomi Communication industry to gain a leading position.