企业与顾客共创价值对员工组织承诺作用研究

A Study on the Impact of Co-Creating Value between Enterprises and Consumers on Employee's Organizational Commitment

文章结合社会心理学的互动理论,将企业员工与顾客的共创价值活动分为情景活化、人际互动和仪式互动三个维度,并以员工与顾客互动所形成的情感融合为纽带,分析共创价值影响员工组织承诺的机制。同时,将健身俱乐部作为实证调研对象,结合因子和回归分析法验证理论假设。理论和实证研究表明,员工与顾客的共创价值活动影响员工的情感融合及组织承诺,并且情感融合在共创价值活动与组织承诺中又起到中介作用。本研究除了扩展共创价值的研究领域外,分析和验证的共创价值对组织承诺的影响机制也为企业培育员工组织承诺提供了新的视角和举措。

Combining the theory of interaction of social psychology,this paper argues that co-creating value activities betweenemployees and customers can be divided into three dimensions：scenarios activation,interpersonal interaction and ritual interaction.In addition,based on the intermediary link of emotional integration from employees＇ interaction with consumers,the paper analyzesthe influence mechanism of co-creating value on employee＇s organizational commitment. Moreover,the paper chooses the fitnessclub as the research object,and employs the methods of factor analysis,regression analysis to verify the theoretical hypothesis.The theoretical analysis and empirical research show that co-creating value activities between employees and consumers can affectemployee＇s emotional integration and organizational commitment,and emotional integration plays a mediating role in the relationshipbetween co-creating value activities and organizational commitment. In addition to extending the research field of co-creating value,this study analyzes and verifies the influence mechanism of co-creating value on organizational commitment,which provides newperspectives and measures for enterprises to foster employee＇s organizational commitment.