我国滑雪旅游产业的可持续发展研究

Research on Sustainable Development of Chinese Skiing Tourism Industry

滑雪旅游产业是我国体育产业的重要组成部分。认为我国滑雪旅游产业的现状及存在着缺乏政府主导,市场培育滞后,滑雪旅游产品单一,专业性人才缺乏,滑雪场管理模式及营销策略落后,滑雪装备业和用品业发展缓慢等诸多问题。根据存在的问题提出:加强政府主导与市场培育,拓展政府扶持力度;大力提高滑雪场的科学管理水平;完善滑雪旅游保障措施;借鉴国外经验,加强国际合作;延伸滑雪旅游产业链;加强滑雪旅游企业跨区域合作机制等促进我国滑雪旅游产业可持续发展的战略。

Skiing tourism industry is an important part of Chinese sports industry. The status of skiing tourism industry in our country exists a lack of government leading, slow market growth, simple skiing tourism products, lack of professional talents, management mode and marketing strategy of ski resorts falling behind, skiing equipments and supplies industry developing slowly and many other problems. According to existing problems, it is put forward to strengthen the government leading and market cultivation, to expand the support of government, greatly improve the scientific management level of ski resorts, to perfect the safeguard measures of skiing trip, to learn from foreign experience adn strengthen international cooperation, to extent skiing tourism industry chain, to strengthen mechanisms of skiing tourism with regional cooperation for the sustainable development of skiing tourism industry in OUr country.