大陆赴台交换生修学旅游风险感知维度识别及差异分析

STUDY ON DIMENSION IDENTIFICATION AND VARIANCE ANALYSIS OF PERCEIVED RISK IN TRAVEL OF MAINLAND TO TAIWAN EXCHANGE STUDENTS

作者以大陆赴台交换生为研究对象，对修学旅游过程中的风险感知状况进行实证研究．通过构建感知量表，运用因子分析法进行研究，得出如下结论：1）交换生修学旅游感知主要分为公共卫生型风险、功能障碍型风险、人身安全型风险、文化冲突型风险和社会心理型风险5个维度；2）交换生的总体风险感知较为中立，其中功能障碍型风险感知最高，其次为人身安全型风险感知，而公共卫生型风险感知最小；3）不同人口统计学及旅游经历的交换生在各个风险维度上存在各不相同的差异．本研究最后提出了不足及未来的研究方向．

This study gives an empirical research on the risk perception during process of study tour of the mainland to Taiwan exchange students. By building the perception scale and using factor analysis, the conclusions are as follows. 1 ） The risks that exchange students＇ percept in their study tour process can be divided into five dimensions： public health, dysfunction, personal safety, cultural conflict and psychosocial. 2 ）The overall risk perception of exchange students is inconspicuous. Among the five dimensions, dysfunction is the most at risk, next is personal safety, and public health is the least at risk. 3 ） The five dimensions of exchange students＇ perception of risk vary from different demographic characters and different travel experiences. Finally, the study discusses the shortage and the future research direction.