体育产业与旅游产业融合发展模式与对策研究——基于全价值链的视角

Research on development patterns and countermeasures of sports industry and tourism industry convergence from the perspective of the whole value chain

当前世界经济呈现出明显的产业融合化发展趋势,作为现代服务业的重要组成部分,体育产业与旅游产业的融合发展亦是大势所趋。在阐释体育产业与旅游产业融合全价值链内涵的基础上,探讨了价值依附型、价值联接型和价值集成型三种融合模式,并提出了促进两大产业融合可持续发展的若干对策建议。

The industry convergence is an inevitable development trend of the world economy during the present period. As the important part of modern service industry,sports industry and tourism industry convergence is very necessary. Based on interpretation about the whole value chain of sports industry and tourism industry convergence,this article discusses the value-binding development pattern,the value-linking development pattern and the valueintegration development pattern of the two industries convergence,and puts some countermeasures which may promote sustainable development of sports industry and tourism industry convergence.