基于社会网络分析的全球商品贸易网络战略情报研究

The Strategic Intelligence Study on Global Merchandise Trade Network Based on Social Network Analysis(SNA)

目的:研究马德里国际商标注册信息,为中国企业"走出去"商标战略的制定提供情报支撑。方法:以马德里国际商标注册系统数据为样本,用Netminer4对马德里国际商标注册信息进行社会网络建模分析。结果:建立基于马德里国际商标注册的全球商品贸易网络。结论:获取全球商品贸易网络的网络密度,核心国家和地区以及各个国家和地区对网络的控制能力,提供全球商品贸易网络的宏观战略情报。

Object：To study the information of Madrid international trademark registration to provide the intelligence support for formulating the＂going out＂trademark strategy.Methods：Taking the data of the Madrid international trademark registration system as the samples,and carrying out the analysis on the social network modeling analysis on the information of the Madrid international trademark registration system by using Netminer 4.Results：The global merchandise trade network based on the the Madrid international trademark registration is set up.Conclusions：The density of the global merchandise trade network,the network control capacity of the core countries/regions and all countries/regions are obtained,and the macro strategic intelligence of the global merchandise trade network is provided.