广州迎春花市的历史沿革、现状及其改革

A Study on the Historical Evolution,Present Situation and Reform of Guangzhou Flower Fair in Spring Festival

迎春花市是广州一项历史悠久而又富有地域风情的民间传统年俗,凝聚沉淀了岭南独特的花文化和年俗文化,随着经济社会的发展,人们生活方式及价值观变迁,这项传统节庆不可避免受到冲击由盛转"冷",2013年在广州市政协的提案推动下,广州市开始通过谋划打造节庆品牌对这一传统民俗进行传承和保护。本文旨在整理挖掘迎春花市的历史沿革,探讨其变革的必要性迫切性,以微薄之力促请政府相关部门及社会各方面有识之士认识其宝贵价值,重视这项节庆活动的品牌打造。

Flower Fair has a very long history, which is a unique and regional and traditional cultural activity in Guangzhou. It is the convergence of flower and traditional spring festival custom of Lingnan cuhure in China. Along with economic and social development, people＇s living and values are growing rapidly. The traditional festival is inevitably encountering the fact that attention from the public is dropping off. Therefore, driven by efforts of CPPCC Guangzhou Committee in 2013, the government is proposing on building and giving an official name to the Flower Fair as Guangzhou Spring Festival Flower Fair, which is helping the inheritance and protection of the traditional culture and custom. This article is working on the excavation and arrangement of the history of the Flower Fair. It discusses the necessity and urgency of the transformation of this traditional folk culture. Attention of the government and the wise ones is invited to know more about the value of Flower Fair, and much attention is asked to be devoted on the development and promotion of Guangzhou Flower Fair as well.