郑州中原万达广场住宅项目价格策略分析

Analysis of Pricing Strategies of the Residential Project of Zhengzhou Zhongyuan Wanda Plaza

郑州中原万达广场住宅项目是郑州市具有代表性的住宅楼盘项目之一。在对工程的基本情况和定价项目进行分析的基础上,对该住宅项目的均价、销售周期价格进行了整体分析,之后又对项目具体的分幢、垂直和水平价差进行了详细研究,最后从价格策略上对该项目取得的销售业绩进行了综合评价。

The residential project of Zhongyuan Wanda Plaza in Zhengzhou is a representative of residential projects of real estate in Zhengzhou. The article begins with a brief analysis of the basic situation and pricing objectives of the residential project of Zhengzhou Zhongyuan Wanda Plaza, and then discusses the average price and the whole price of sales cycle. Besides, the study focuses on the price gap of each building and the price gap of a building＇s vertical and horizontal of the project. Finally the sale performance of the residential project of Zhengzhou Zhongyuan Wanda Plaza is assessed from pricing strategies.