日本汽车制造商对华战略探讨

The Strategy of Japanese Car Manufacturers Facing the Competition from China

文章通过分析中国汽车市场需求不断扩大以及日本汽车公司面临的4大问题,得出日本汽车企业要进一步发展,必须扩张在中国的市场占有率这一结论。具体分析丰田公司与本田公司针对中国所制定的汽车生产战略以及为适应中国人需求而生产的战略车型。文章最后分析今后日本汽车制造商要更好的拓展中国汽车市场,必须加强中日合作,并生产市场所需的环保节能车型。

This paper analyses the continuously expanding customer needs for Chinese motor vehicle market and four essential problems that Japanese car manufacturers are facing. It indicates that , for further developing, Japanese motor enterprises should increase their market share occupancy in Chinese market. This paper also includes a thor-ough interpretation of manufacturing strategies of Toyota and Honda targeting at the China market respectively. In or-der to meet Chinese consumers'demand, the two companies develop different types of motor vehicles. Finally, it is suggested that enhancing corporation and producing eco-friendly motorcycles are two main solutions for better ex-pansion into Chinese market.