基于游客凝视理论的上海历史街区展示研究

Research on presentation of Shanghai historic blocks:Based on tourist gaze

文章将上海中心城区12个历史街区划分为3类:"脚步"类历史街区、"墨迹"类历史街区和"心传"类历史街区。以携程旅游社区上的日志和照片为样本,对游客关注进行分类和分析。研究发现,游客较多关注历史街区及建筑外观、标志等,较少关注甚至不理解其中蕴含的历史与精神文化内涵。因此,文章从基本信息的传递、特色主题的指引、深层的互动参与3个层次分别提出历史街区展示功能优化的相关措施。指引游客参观历史街区并获知其中的文化、精神内涵,吸引游客对历史街区深层内涵的关注与参与,最终实现历史街区的教育意义。

Shanghai historic blocks have been one of the symbols of Shanghai urban development,showing an epitome of Shanghai social custom as well as lifestyle. Shanghai historic blocks present high historic value and aesthetic value. From the viewpoints of tourists,the paper analyzes presentation of Shanghai historic blocks,coming up with some optimization measures. According to different characteristics of history and culture,Shanghai historic blocks are divided into 3 groups: 'Footstep ',historic blocks which mix culture of eastern and western; 'Scholar',historic blocks associated with scholars; 'Tradition',historic blocks featured old Shanghai. The paper makes an analysis of tourists' gaze from blogs and photos of C- trip tourism community. The results show that tourists pay more attention to logos,goods and specialties of the place during their visits to Shanghai historic blocks,while focusing less on history,spirits and culture connotation. Therefore,the paper proposes a 3- layer optimization step of Information- Guidance- Interactive to improve the presentation system of Shanghai historic blocks,presenting from the basic information of historic blocks,special travel lines' guidance,and tourists' interactive in historic blocks to attract tourists' interests and attention to the essence value of Shanghai historic blocks as well as to achieve its education significance.