摘要
19世纪中上期,外商保险业垄断中国保险市场,由于产品同质化等原因导致激烈的价格竞争。外商保险业主要采取四种手段展开价格战,这种市场行为有积极和消极两个方面的影响。
In the first half and the middle of the 19th century,foreign insurers monopolized the insurance market in China. Due product homogeneity and other reasons, there was fierce price competition. Foreign insurance companies mainly adopted four methods to launch the price war, which had positive and negative influences on the market behavior.
出处
《保险研究》
CSSCI
北大核心
2015年第11期110-117,共8页
Insurance Studies
基金
教育部2014年度规划项目
项目编号为14YJA790011
上海市教委2013年度科研创新项目"近代中国保险业制度变迁与绩效研究"阶段性成果
项目编号为14YS155
关键词
外商
保险业
价格竞争
foreign businessman
insurance industry
price competition
