当代网络流行语与社会心理的关系透析

Perception to Relationship between Contemporary Network Buzzwords and Social Psychology

语言是人类社会最重要的交际工具,是社会文化的载体,对政治、经济和社会、科技乃至文化有着重要影响。在互联网飞速发展的今天,网络流行语言作为一种新的语言形式出现在人们的视野中,其影响范围已经远远超越网络本身,已经延伸到人们的日常生活,甚至显示出动摇传统媒体话语霸权地位的倾向。网络流行语流行如此之广,影响如此之大,这和大众的社会心理有着密切的关系。本文拟从当代网络流行语的传播动因及社会心理变化入手,探寻两者之间的关系。

Language is the most important communication tool of human society as well as the carrier of culture and society, which has a great influence on the aspects such as politics, economy, society and technology. With the rapid development of the Internet now, the network buzzwords as a new form of language appear in people ＇s field of vision, the scope of whose influence has gone far beyond the network text and has been extended to people＇s daily lives, and even showed the tendency of shaking the hegemony of the traditional media. The network buzzwords are so prevalent and their influence is so great due to its close relationship with the social psychology of the common people. This paper is to explore the relationship between the two sides from the spreading motivations of contempo- rary network buzzwords and the social psychology changes.