企业视觉形象识别系统设计研究

For the application of auspicious patterns in enterprise VI

本文阐明了吉祥图案的概念产生与分类,分析了吉祥图案在现代设计中的重要意义,探讨了吉祥图案在企业VI融合方面的新方法,从VI设计的标志及包装入手,以理论和实际案例相结合的方法,研究了吉祥图案应用于企业VI的新思路,有利于现代设计的传承与创新。

This article illustrates the concept of auspicious patterns and classification, analyzes the important significance of auspicious patterns in modern design, discusses the new method of auspicious patterns in terms of enterprise VI fusion, from the logo and packaging of VI design, in case the method of combining theory with practice to study the auspicious pattern is applied to a new idea of enterprise VI, is advantageous to the inheritance and innovation of modern design.