基于符号区分的消费品设计中的材料选择

THE MATERIAL SELECTION IN CONSUMER GOODS DESIGN —BASED ON SYMBOL DISTINGUISHING

从社会符号学的视角探讨消费品设计实践中的材料选择问题。以鲍德里亚的社会符号学理论为基础,通过现象分析的方法进行分析,指出:在消费品设计中,随着技术的进步,材料超越了基本功能的限制,进入到符号学领域;材料成为社会分层中的"地位符号",材料的选择变成差异性的追求活动;材料居于符号系统之中,并不受制于自身的基本性质,而在于某种特殊性质与符号文化系统的重合。因而,材料的设计处理过程也就是一种社会符号塑造的过程。

In this paper, the material selection problem is discussed from the perspective of sociaf semiotics in design practice of consumer goods. On the basis of Jean Baudrillard＇s theory of social semiotics and through the method of phenomenon analysis, it points out that with the progress of technology, materials beyond the limitation of the basic function turn into the field of semiotics in the design of consumer goods. Material selection becomes a ＂status symbol＂ of social stratification and activities of different pursuits. Material in the symbol system is not subject to the basic nature of itself, but the overlapping of some special properties and cultural system. Therefore, the design of the material process is a kind of social symbols＇ shaping process.