摘要
快速发展的互联网推动了电商时代的来临,"网络购物"在给消费者带来诸多便利的同时,也产生了一些商品包装设计方面的问题,需要我们去面对与思考。本文以电商时代的商品包装设计为研究对象,通过调查分析电商时代的商品包装现状,寻找存在的问题和发展需要,并制订了一系列符合电商时代发展需要的、具有实效性的包装设计策略。
The rapid development of Internet has promoted Electronic Commerce age＇ s coming, and ＂online shopping＂ has brought many convenience to the consumer, but it also produced a number of problems of commodity packaging design, which we need to face and think. This paper takes the commodity packaging design of Electronic Commerce as the research object, through the investigation and analysis of the current situation of commodity packaging, finds the existing problems and development needs, and tries to sum up a series of packaging design strategy, which is in line with the requirements of Electronic Commerce age.
出处
《设计》
2015年第23期70-71,共2页
Design
基金
浙江传媒学院2014年校级科研项目结题论文
项目代码Z431Y14531
关键词
电商
附加值
低碳
交互
Electronic commerce
Added value
Low carbon
Interactive
