平面设计视觉传达效果和中国传统美术色彩分析

THE PLANE DESIGN VISUAL COMMUNICATION EFFECT AND THE ANALYSIS OF CHINESE TRADITIONAL ART COLOR

我国是有着悠久文化传统的国家,在长期的实践和积累过程中,形成了深厚的民族文化。传统美术就是一项具有独特体系的优秀文化类目,其中传统美术色彩便拥有自身独特的体系和运用程式。将这广博而神秘的色彩体系运用于现代平面设计中,将能够很好的增强现代平面设计的视觉传达效果。分析和理解传统美术色彩的内涵,吸收传统美术色彩运用中的精粹,有利于其在现代平面设计中的运用,也有利于现代平面设计对传统美术文化的继承和发扬。本文通过阐述现代平面设计与传统美术色彩的相通之处,基于此探讨中国传统美术色彩、图形和文字在现代平面设计中的具体应用,并进一步展现传统美术色彩对现代平面设计视觉传达效果的促进作用。

China is country with a long cultural tradition, in the long-term practice and accumulation process, form the profound national culture. Traditional art is a unique system of excellent cultural category, including traditional art color has its own unique system and using the program. Will this vast and mysterious colour system used in modern graphic design, will be able to very good effectiveness in modern graphic design of visual communication. Analyze and understand the connotation of traditional art colour, absorb the essence in traditional art colour is applied, is beneficial to the application of its in modern graphic design, but also to the modern plane design to inherit and carry forward traditional art culture. This article through the elaboration of modern graphic design and traditional art color similarities, based on the discussion of traditional Chinese art colour, graphics and text in the application of modern graphic design, and further presents the coloring of traditional art to modern graphic design of visual communication effect.