传媒产业化和传媒经济的互动发展与实施策略

The Interactive Development and Implementation Strategy between the Media Industrialization and the Media Economy

随着社会经济发展和大众传媒技术的不断进步,传媒经济已经成为当前社会经济发展的强劲引擎。传媒产业是传媒经济的重要支撑,而传媒经济的发展离不开传媒产业化进程,二者之间相互影响,相互促进,必将在未来中国经济版图中占据越来越重要的位置。基于这一背景,以动漫产业为例,对传媒产业化和传媒经济之间的互动发展进行了探析,并对其实施策略提出了建议。

Along with the development of social economy and mass communication technology advances,the media economy has become a formidable engine of the contemporary social and economic development.Media industry is an essential support for the media economy,while the advance of the media economy cannot do without the media industrialization process.The media economy will be positioned more and more prominent position in China＇s economic landscape in the future..This paper,taking the animation industry as an example,analyzes the interactive development between the media industry and the media economy,and puts forward suggestions for the implementation of the strategy.