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体育赞助对提升企业品牌价值的分析

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摘要 本文运用文献资料、理论分析、逻辑分析等研究方法,对体育赞助如何提升企业品牌价值进行了研究分析。阐释了与体育赞助相关的品牌理论,说明了体育赞助相对于其它营销手段的优势,全面深入分析了体育赞助在企业品牌创建过程中发挥的具体作用。
作者 张大庆
出处 《文体用品与科技》 2015年第24期12-12,14,共2页 Science & Technology of Stationery & Sporting Goods
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