韩国流行文化在东南亚的传播分析被引量：5

Cultural Analysis on the Spread of Korean Wave in Southeast Asia

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摘要 20世纪末,韩国流行文化产品成为东南亚民众休闲和娱乐的主要选择之一。进入21世纪以后,以电视剧、音乐、电影、时尚产品等文化形式为代表的"韩流"在东南亚地区得到广泛传播。本文主要考察韩国流行文化在东南亚传播和被接受的过程,分析韩国流行文化传播的主要途径,讨论韩国流行文化在东南亚广泛传播的原因。本文认为,韩国流行文化运用区域化(东方化)的形式包装全球化的主题,运用互联网技术拓宽传播途径,充分利用东南亚地区相对宽松的社会环境,在东南亚地区获得充分的传播。在中国政府提出"21世纪海上丝绸之路"战略的背景下,韩国流行文化的传播模式对中国文化战略具有积极的借鉴意义。 Korean Wave （Hallyu） appeared in Southeast Asia by the end of 20 centuries and became a popumr choice for relaxation and entertainment in this region. In past 10 years, the Korean Wave has swept Southeast Asia from the TV drama, film, music, fashion and other genres. A major purpose of this study is to examine the spread of the Korean Wave in Southeast Asia, and discuss the spreading and acceptance of pop culture in a modem community. The article argues that Korean Wave is a regional response to the growing globalization in Korean localized way, which including traditional values, oriental figures, romantic stories, etc. In addition, this paper notice that the impact from digital technology and immigration to the Korean Wave in Southeast Asia.

作者吴杰伟

机构地区北京大学东方文学研究中心

出处《东南亚研究》 CSSCI 2015年第6期86-92,共7页 Southeast Asian Studies

基金韩国高等教育财团(KFAS)国际学术交流项目(Scholar Exchange Fellowship Program 简称ISEF)"韩国电影对东南亚的影响研究"(Study on the Influence of Korean Movie in Southeast Asia)

关键词韩国流行文化东南亚传播本地化文化交流 Korean Korean Wave Southeast Asia Spread Localization Culture Communication

分类号 G131.265 [文化科学]

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