客户选择网络零售配送时隙动态规划模型

Dynamic programming model of time slot for internet retailing delivery based on customer choices

为对网络零售配送时隙进行科学的规划,采用理论分析并建立模型,推导出时隙价格影响时隙需求.考虑时隙替代的客户选择行为,建立了客户具有在线时隙随机选择特点下,基于多项Logit客户选择模型和服务水平的网络零售配送时隙动态规划模型,对建立的模型进行模拟分析.研究结果表明:不同客户到达率、不同配送能力、不同交付期和不同时隙基本效用下的时隙最优价格不同和时隙配送能力分配有差异.

In order to have a scientific planning of time slot for Internet retailing delivery, and by means of theoretical analysis and established a model, this paper deduced that the time slot price effects of derived demand. After considering the time slot substituted for customer choice behavior, this paper established a time slot dynamic programming model for internet retailing which the customer have the characteristics of random selection of online time slot, at the same time based on the multinomial logit choice model and customer service level, and carried out on the model simulation analysis. The experimental result was employed to prove that under different conditions of customer arrival rate, distribution capabilities, delivery period and time slot basic utility, the optimal pricing strategies and time slot distribution capacity allocation was different.