高校微信公众平台运营思维及运营策略

Operation Thinking and Strategies of We chat Public Platform in the Colleges and Universities

高校微信公众平台分为官方微信、校务机构微信、共青团、校园媒体、各个院系、学生会、学生社团、自媒体等,数量庞大,质量参差不齐,在运营思维和运营策略上亟待提升和突破。高校微信公众平台运营需要善用用户思维、迭代思维、痛点思维、数据思维;采用定位策略,明确自我定位、受众定位、比较定位;采用内容策略,以内容为王;采用粉丝策略,互动吸粉;采用推广策略,树立品牌。

The We Chat public platform in the Colleges and Universities includes Official We Chat,administrative We Chat,the Communist Youth League,Campus Media,various departments＇ We Chat,Students Union,Students Community,and autonomic media and so on.The number of them is numerous,and the quality is uneven.So it is badly in need of developing and breakthrough their original operation thinking and strategies.In my opinion,there are five points to develop our Public We Chat.First,College We Chat public platform should be good at penetrating the user＇s minds,the Iterative thinking,the main points,and the dates.The second is localization strategy,which means clearing the positions of personals,and audiences as well as comparison.Third,content strategy,which means devoting them into content of Public We Chat is important as well;remember that the content is always the basic element.In addition,fans strategy.It＇s useful for the We Chat public platform to attract fans by interactive with others.Last but not the least,promotion strategy,which means establishing a unique brand,and then spread it widely.