CIS视角下湖滨商业街绿色品牌提升策略

The Promotion Strategy On Green Image Of Hubin Commercial Street CIS Perspective

商业街是城市的名片,商业街绿色品牌的提升不仅让商业街企业受益,也提升整个城市绿色形象。文章从MIS、BIS和VIS三个层次,对湖滨商业街绿色形象存在的问题进行逐一分析,并提出相应的解决策略。

Commercial Street is like the business card of a city. The promotion of the green image of the commercial street will benefit the city as well as the enterprises of it.This paper analysis the problems in the green image of Hubin Commercial Street one by one from three levels：MIS,BIS and VIS.and gives the methods to solve them as well.