河北旅游目的地新媒体营销策略研究

Research On New Media Marketing Strategy Of Hebei Tourism Destination

河北省拥有丰富的旅游资源。运用新媒体可以更好地对河北省的旅游目的地进行营销。新媒体主要包括网站、社交网络、社区网络、微博、微信、网络视频等。这些营销媒体不是独立运作的,要全盘设计,综合运用。在运用新媒体整合营销的同时,还要注意几方面的问题。

Hebei province is rich in tourism resources. The use of new media can better for the tourism destination marketing in Hebei province. The new media mainly include web sites, social networks, community networks, microblogging, micro channel, network video, etc.. The marketing media is not independent, to be comprehensive design, comprehensive use. In the use of new media integrated marketing at the same time, but also pay attention to several aspects of the problem.