基于新常态和“一带一路”战略背景下我国葡萄酒产业发展与市场趋势研究

Research on the Development of Wine Industry and Market Trend in China Based on the New Normality and the “One Belt,One Road”Strategy

我国葡萄酒行业发展的"黄金十年"在2012年下半年戛然而止,拉开了行业战略调整的序幕,在探底调整中转型创新成为葡萄酒业发展新常态。在对2014年以来我国葡萄酒产业发展与市场表现进行回望的基础上,重点分析处于我国经济发展新常态和"一带一路"战略背景下的我国葡萄酒市场趋势与产业发展,全面预测未来我国葡萄酒市场趋势,提出我国葡萄酒产业进入新的发展周期的观点。

Based on the new normality and the ＂One Belt,One Road＂strategy,this paper reviews the development of wine industry and its market performance since 2014,mainly analyzes the market trend of wine industry and its prospect,and points out that the wine industry has come into a new period in China.