摘要
全融合元年,对立面中存在的张力正是创新的力量。如果,我是说如果,如果让《冰与火之歌》的作者马丁大叔来盘点2015年,他会如何描绘所发生的一切呢？技术也许是这个商业时代最大的魔法,它以善变的魅惑面孔引诱着商业模式的嬗变,而与之相关的资本与市场让这一年呈现出魔幻的冰火效应——既是热烈的火焰,又是冰冷的深海。
Imagine, how would George Martin, the author of A Song of Ice and Fire, describe 2015, the first year of full fusion in business world? It is common sense that technology is exerting its magical influence. Technology, being updated rapidly, leads to fast evolution of business models. Mass entrepreneurship and innovation are booming. Meanwhile, the capital market and stock market are declining. The whole situation is the business version of A Song of Ice and Fire.In this bi-polar world, we find it impossible to depict every entity's existence and transformation, but better to retrospect the year comprehensively. We witnessed internet giants' active mergers and acquisitions, traditional companies' efforts in adopting internet + strategy, in-depth fusion of online and offline, etc.
