亚式“三诉诸”与伯克“同一论”的糅合——以米歇尔·奥巴马北大演讲为例

Perfect Combination between Aristotle's Persuasive Appealing and Burke's Rhetorical Identification—— Analysis of Michelle Obama's Speech at Peking University

以美国第一夫人米歇尔·奥巴马2014年北大斯坦福中心《论出国留学的重要性》演讲为例,从西方修辞学视角入手,先后借鉴亚里士多德的劝说诉诸和肯尼斯·伯克的同一理论,分别从内容、形式等方面考察演讲者如何取得受众的认同,如何诉诸人格、理性与情感。研究发现,将亚式劝说诉诸与伯克同一理论应用在演讲中,可以达到以情动人、以理服人的最佳劝说效果。优秀演讲的修辞学分析有助于修辞技巧内化为演讲能力。

The thesis takes Michelle Obama＇s speech ―on the Importance of Studying abroad in Stanfordcenter at Peking University as case analytic discourse from the perspective of Western Rhetorics. Based on Aris-totle＇s persuasive appeal and Burke＇s identification, the thesis analyzes how Michelle identifies with audienceverbally and literally by appealing to pathos, ethos and logos. The thesis finds out that the perfect way toachieve ideal persuasion is through identification and persuasive appealing, while such rhetorical analysis of ex-cellent speech manuscript is beneficial for improving public speaking skills.