手机媒体在大学生思想政治教育中的应用研究

Research on Application of Mobile Phone Media in Ideological and Political Education of College Students

伴随着移动互联网技术的发展、智能手机的普及和第三方软件的自由应用,手机的功能急速提升,备受年轻人的青睐甚至是依赖,智能手机在大学生群体中的持有率和使用时长极高。在这一背景下,高校思想政治教育工作者应积极主动地占领网络思想政治教育的新阵地,探索利用手机媒体开展高校思想政治教育的具体路径,发挥新媒体在高校思想政治教育中的积极作用,提高高校思想政治教育的亲和力、感染力和实效性,推动这一工作的持续和健康发展。

With the development of mobile internet technology, the popularity of smartphones and the free-dom of the third party software applications, the function of mobile phone rises sharply, and students even relyon smart phones. The rate of using smart phone in college students is extremely high and they use them a lot. Inthis background, the ideological and political education teachers in colleges and universities should actively cap-ture network ideological and political education of the new position, and explore the use of mobile media to carryout the specific path of ideological and political education. New media plays a positive role in the ideologicaland political education in colleges and universities. The teachers should improve the affinity, appeal and effec-tiveness of ideological and political education, and promote the sustainable and healthy development of the job.