运动鞋服专卖店商品陈列环境的研究

Research on sport shoes and apparel display environment in specialty store

从运动鞋服陈列的概念与构成、综合陈列环境和微陈列环境的营造、单独陈列和组群陈列形式的选择以及焦点塑造、色彩要素搭配、人工光源配置等辅助技术的应用等方面,总结分析了运动鞋服陈列技术理论与技术要求,提出将单独陈列划分为特写式陈列及主题式陈列2种形式,组群陈列划分为近似化组群、系列化组群以及场景化组群3种形式,并针对这几种陈列方式,分别进行举例说明。综合以上分析得出,运动鞋服专卖店在进行陈列设计时,应注重配合辅助技术,如商品布置中的焦点塑造以及色彩要素、灯光技术的应用法则等,进行综合设计,以达到最佳的陈列效果。

The concept and constitute of sport shoes and apparel display, comprehensive display environment and micro display environment build, single display and group display selection, as well as some assistive technologies such as focus shaping, color collocation and artificial light configuration etc were discussed. The technical theory and requirement of sport shoes and apparel display were analyzed. It indicates that the single display should divided into close - up display and thematic display, also the group display should divided into similar group, series group and scene group. Some examples were put forward based on each dis- play model. The conclusions are that the sport shoes and apparel specialty store should make full use of assistive technologies, such as focus shaping, color collocation and light configuration etc, also it should make comprehensive design to obtain the optimal effect.