摘要
高校辅导员职业品牌是在其职业发展过程中逐渐形成的,具有系统性、整体性、成长性和竞争性等特征,建议通过提高辅导员职业品牌培育认识,构建辅导员职业品牌培育机制,营造辅导员职业品牌培育环境,优化辅导员职业品牌培育内容,加强辅导员职业品牌培育评价等途径,打造高校辅导员职业品牌,并使其获得可持续性发展。
Characterized by the systematicness,integrity,growth and competitiveness,college counselors' occupation brand forms in the process of its professional development. It is suggested that we should strengthen the counselors' awareness of occupation brand,build a institution,create an atmosphere,optimize the content as well as enhance the assessment. These measures will help to form the college counselors' occupation brand and to achieve sustainable development.
出处
《国家林业局管理干部学院学报》
2016年第4期35-39,62,共6页
State Academy of Forestry Administration Journal
基金
2012年河北省高等学校教学改革研究项目"高职院校品牌专业的形成机制
培育模式与建设策略研究"(项目批准号:2012GJJG181)的研究拓展成果
关键词
高校辅导员
职业品牌
college counselors
occupation brand
