基于文本分析的国家公园亲子游憩体验研究——以武夷山国家公园试点区为例

Parent-child Recreation Experience in National Park:Based on Content Analysis in Wuyishan National Park Pilot

建立国家公园体制试点区是我国生态文明建设的重要举措,也是未来亲子游憩的热点区域,目前国内外有关国家公园亲子游憩体验的研究较少。以福建省武夷山国家公园试点区为例,将亲子游客点评网站的文本数据作为样本,使用Python技术提取高频词,运用文本分析方法分别从高频特征词、旅游吸引物和情感体验3个方面构建分析类目,探索武夷山国家公园试点区亲子游憩体验的主要内容。结果显示,武夷山亲子游客的正面情感较强,自然和人文景观、景区门票、游憩情感、景区设施与服务是武夷山亲子游客的主要关注点。

Establishing the national park system pilot area is an important measure for the construction of ecological civilization in China,and it is also a hot spot for future parent-child recreation.At present,the research on the experience of parent-child recreation in national parks at home and abroad is still in its infancy.Taking the experimental area of Wuyishan National Park in Fujian Province as an example,we use the text data of the parent-child tourist review website as a sample,apply the Python technology to extract high-frequency words,and use web text analysis methods to distinguish high-frequency feature words,tourist attractions and emotional experiences.The results show that the positive feelings of Wuyishan parent-child tourists are strong;natural and human landscapes,scenic spot ticket management,recreation emotions,scenic spots facilities and services are the main concerns of Wuyishan parent-child tourists.This paper provides certain theoretical and empirical research contributions to enhance the experience of Wuyishan parent-child recreation,and to promote and improve the institutional construction of the Wuyishan National Park pilot area.