日本樱花旅游对中国梅花旅游发展的启示

The inspiration of cherry blossom tourism in Japan to the development of Mei flower tourism in China

樱花之于日本,跟梅花(Prunus mume Sieb.et Zucc.)之于中国,其实有很多相似的地方。日本人把对樱花的喜爱,通过对传统樱花文化的挖掘,附以其他旅游资源,将樱花旅游发展至享誉国际,这对于作为中国典型传统名花的梅花旅游是一个很好的启示。本文基于该启示,对中国的梅花旅游进行探讨和展望。

Mei flower(Prunus mume) to China is as cherry blossom to Japan,and there is much in common in fact. Japanese people love cherry blossom very much through inheriting traditional cherry culture and developing other tourism resources,thus making cherry blossom tourism famous across the world. It is a good enlightenment for Mei flower tourism in China. Based on such inspiration,this paper discusses how to perfect the Mei flower tourism in China.