陕西秦兵马俑景区旅游发展中的问题与对策

A Study on Current Conditions of the Tourism Development and Countermeasure of Terracotta Warriors Scenic Area in Shaanxi Province

秦兵马俑代表了我国封建社会以俑代人殉葬的典型,也是我国古代人俑雕塑的巅峰之作。现阶段秦兵马俑博物馆已拥有了非常成熟稳定的旅游市场,"一带一路"战略为秦兵马俑景区的发展又注入了新的动力。目前秦兵马俑景区的旅游发展存在着交通不便,基础设施不完善,价格模式不合理等问题。解决这些问题应从提高景区通达度,完善基础设施,提高服务质量,调整分票制与通票制的搭配方面入手统筹谋划。

Qin Terra Cotta Warriors were the typical human figurines of generations in the Chinese feudal society.They are also the pinnacle of Chinese ancient human figurines.At this stage,the museum of Qin terra-cotta warriors has formed the tourism market which is very mature and stable.One Belt and One Road Strategy injected new impetus for the development of Qin Terra Cotta Warriors scenic spots.At present,there are some problems in the development of the tourism of the Qin Terra Cotta Warriors scenic spots.For example,traffic inconvenience,imperfect infrastructure,unreasonable price pattern and so on.These measures to the problems are to improve the scenic spot accessibility,infrastructure and the quality of service,and readjust classification of ticketing system and one-entrance-ticket system.