学术期刊与第三方平台融合发展:动因、现状、机制与生态链构建

Integration and development of academic journals integrated with third-party platforms: motivation, current situation,mechanism and construction of ecological chain

分析学术期刊与第三方平台融合发展的动因及现状,指出在学术期刊自身媒体生态建设不成熟的现实情境下,谋求与成熟、集成、有影响力、专业的第三方平台融合发展,是当下学术期刊媒体融合发展的有效途径和可能模式。学术期刊与第三方平台媒体融合发展机制的形成取决于3个主要因素:基础条件是学术期刊的内容生产质量;推进的关键是学术期刊与第三方平台的主动精神;有效传播的前提是签署版权协议。学术期刊与第三方平台合作是推进学术期刊媒体融合和实现学术信息广泛传播的有效模式,但成功的关键是建立起学术期刊融合发展的合作机制和健康生态链。

This paper analyses the motivation and current situation of the integration development of academic journals and third-party platforms,and points out that under the immature reality of the media ecology construction of academic journals,the integration development of mature,integrated,authoritative and professional third-party platforms is an effective way and possible mode of the media integration and development of academic journals.The formation of the mechanism for the integration and development of academic journals and third-party platform media depends on three main factors:the basic condition is the quality of content production of academic journals;the key to the promotion is the initiative of academic journals and third-party platforms;and the premise of effective dissemination is the signing of copyright agreements.The cooperation between academic journals and third-party platforms is an effective mode to promote the media integration of academic journals and realize the wide dissemination of academic information,but the key to success is to establish a cooperative mechanism and a healthy ecological chain for the integration and development of academic journals.