基于PC端调查HTML在高校科技期刊中的应用

HTML application in scientific journals sponsored by Chinese universities: investigations based on PC

通过PC端对中国高校科技期刊研究会网站的438种中文会员期刊网站的HTML应用情况进行了调查,调查内容主要包括实行HTML的期刊数量,以及HTML界面形式、链接方式、扩展服务功能和使用量。结果表明:仅78种期刊实行HTML阅读模式;界面形式以三栏为主;链接内容的同质性较严重,且链接目标较单一;扩展服务功能不完善;多数期刊的HTML浏览量低于PDF下载量。从3个方面阐述提升HTML应用价值的策略,即提高期刊应用普及度、增强读者黏性、充分发挥各数据主体的作用。

The application of HTML in 438 Chinese member journal websites of Society of China University Journals were investigated based on PC.The investigation contents included number of journals implementing HTML,HTML interface form,link mode,extended service function and usage.The results showed that only 78 journals adopted HTML;the interface forms were mainly three columns;the homogeneity of link content was serious,and the link goal was single;the expansion service function was imperfect;the HTML page views of most journals was lower than PDF downloads.In view of the problems existing in HTML,the strategies for improving the application value of HTML were elaborated from three aspects,which included improving its application popularity in Journal,enhancing the reader’s stickiness,and giving full play to the role of each data subject.