网络媒体对大学生政治信任的影响研究

Influence of Internet Media on College Students’ Political Trust

网络媒体的兴起使政治话语权趋于大众化,政治民主参与途径拓宽,但对大学生的政治信任感也产生些许负面影响。从客观角度讲,网络媒体复杂的宣传手段动摇了大学生的政治信任;网络信息的多元化与娱乐性侵蚀了大学生的意识形态,使其政治观出现偏离。从心理角度讲,网络政治信息的情绪化传播,消解了大学生的政治理性;模仿和从众心理影响下的网络民粹主义的持续发酵,削弱了大学生的政治认同。最后,从政府部门、网络媒体人和大学生的角度简单阐述了应对网络媒体弱化大学生政治信任问题的措施。

The rise of network media has made political discourse popular and broadened the channels of political democratic participation,but it has had a negative impact on the political trust of college students along with the constant changes in the network society.Objectively speaking,the complex publicity means of network media has shaken the political trust of college students.The diversification and entertainment of network information erode the ideology of college students,thus leading to deviation of their political outlook.Psychologically speaking,the emotional dissemination of network political information has dispelled the political rationality of college students.The continuous fermentation of network populism under the influence of netizens’imitation and conformity psychology has weakened the political identity of college students.Finally,from the perspectives of government departments,network media and college students,the measures to deal with the weakening of college students’political trust by network media are briefly expounded.