摘要
电子书免费看似"天方夜谭",实则开辟了一条新的网络运营模式。文章首先介绍"免费"基本概念,深层分析免费模式的作用和意义,并指出免费电子书的几种常见获取方式。最后,从供给、需求、品牌、成本、技术5个角度出发,对免费电子书这种新兴的运营模式的动因进行剖析,为免费电子书形式找到合理性解释。
Free E-book seems unbelievable, but brings a new mode of digital publishing business. At first, this paper introduces the basic concept of 'free' and analyses the function and meaning of 'free'. In addition, the paper points out some ways to get the free E-book. At last, the paper parses out the deeper issues of the motivation of free E-book from supply, demand, brand, cost, technology, and finds the reasonable explanation for the free operating mode of E-book.
出处
《编辑之友》
CSSCI
北大核心
2015年第7期36-39,共4页
Editorial Friend
关键词
电子书
免费
动因分析
E-book
free
analysis of motivation
