我国数字阅读市场发展现状及创新策略分析

Innovation and Strategic Analysis of Digital Reading Development

目前,数字阅读已成为全民阅读重要的途径和组成部分。对于数字阅读现状的分析,将有利于我国全民阅读工作持续高效地开展。基于此,文章对我国数字阅读基本现状进行分析,并在此基础上进行了对策分析,认为国家立法、建立新型商业模式、构建文化与商业共赢的数字阅读内容生产模式等都是促进数字阅读市场更好发展的有效途径。

Currently, digital reading has become an important way and a part of nationwide reading. The analysis of the status of digital reading will be conducive to the sustainable and efficient development of the national reading. Based on this situation, this paper analyses the basic status of digital reading. And on this basis of a countermeasure analysis, this paper suggests that the national legislation, the establishment of a new business model, the digital reading content production model of culture and commercial winwin and other methods are the digital reading effective shortcuts to promote better development.